YouTube TV — a CNET Editor’s Alternative award choose — introduced Thursday it’s elevating its costs from $65 a month to $73 a month. New subscribers shall be charged the brand new worth beginning now, whereas current subscribers shall be charged the up to date worth beginning April 18.

“As content material prices have risen and we proceed to spend money on our high quality of service, we’ll be adjusting our month-to-month price, after 3 years, from $64.99/mo to $72.99/mo, as a way to carry you the absolute best TV service,” YouTube TV wrote on Twitter.

Whereas YouTube TV stated new subscribers shall be charged the brand new worth beginning now, the service is providing those self same subscribers $10 off their first three months of the bottom YouTube TV plan. Which means new subscribers will successfully be charged $63 for his or her first three months earlier than the worth reverts again to $73 a month.

YouTube TV additionally stated it was reducing the worth of its 4K Plus add-on to $10 a month. This service costed $20 a month beforehand.

Some individuals on Twitter speculated that this worth improve was as a consequence of NFL Sunday Ticket coming to YouTube. Nonetheless, YouTube responded to those claims saying this worth improve is due to “the broader rise of content material prices,” not due to Sunday Ticket. 

Brent Lawton, vp of media technique and enterprise improvement on the NFL, stated in December that Sunday Ticket could be a further price on prime of YouTube TV. Peter King, from NBC Sports activities, estimated the price of Sunday Ticket shall be round $300, however there isn’t any official determine connected to the subscription right now.

For extra, here is what it’s worthwhile to learn about YouTube TV’s Multiview in March Insanity and how YouTube TV compares to Hulu Plus Reside TV.

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