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Samsung newest and best acquired some notable modifications on the within because of the beefier chipset and bigger batteries on two of the three fashions, however the Galaxy S23 and S23+ additionally acquired a little bit of a low-key glow-up. The brand new design provides the telephones a simplified look with a flat rear panel and no digicam housing. The one interruption is the three particular person digicam modules protruding from the highest left nook. It is giving LG Velvet.
My colleague Nick Sutrich and I’ve opposing views on the design — he hates it, and I feel it is good. However what we each appear to agree on concerning the Galaxy S23 design is that it’s outright boring.
And to me, that is as a lot of factor as it’s a dangerous factor.
Consistency is essential
It is sensible that Samsung would go this route for the S23 collection. Final 12 months’s Galaxy S22 and S22+ retained the identical design from their predecessors whereas Samsung put all its focus and energy into giving the S22 Extremely a brand new design, eradicating the digicam island and giving us protruding digicam lenses. This time, the Galaxy S23 and S23+ have caught as much as the brand new design language, giving the brand new flagships a extra constant look. They even have matching colours now (no Extremely unique colorways this time until you take a look at the Samsung-exclusive ones).
It seems like Samsung goes for a singular design language throughout its lineup.
However this is not unique to the S23 collection. Samsung launched the Galaxy A14 5G in January, which gave us our first official take a look at the corporate’s new design language. Regardless of being a funds telephone, the brand new design makes it look extra premium than it truly is, at the very least from the again. It additionally seems higher than most low-cost Android telephones in its value vary, which could possibly be a deciding issue for somebody on the lookout for an affordable smartphone.
The truth that a funds smartphone has an identical design to a flagship screams not solely consistency, however to the typical shopper, it may recommend high quality. And primarily based on leaks of upcoming A-series telephones just like the Galaxy A54, A34, and A24, it seems like Samsung could also be banking on this concept by copying/pasting this design throughout its complete lineup for 2023. To not point out how this will likely simplify Samsung’s manufacturing if nearly all its telephones look the identical.
Boring is boring
Then once more, this might additionally backfire. Giving its flagship S-series telephones the identical precise design as its mid-range and funds A-series telephones additionally screams “low-cost.” Samsung did not precisely choose the most effective colours for the Galaxy S23 and S23+ (the brand new inexperienced is an actual downgrade), and given its tendency to offer the A-series telephones extra enjoyable colorways, I might in all probability be extra visually enticed to choose a kind of up.
Moreover, there are some downsides to this digicam design. As Nick identified in his Galaxy S22 Extremely evaluate, the person digicam modules have a tendency to gather a heap of mud and lint round them, which may be tough to wash. One other drawback is that the protruding lenses are extra uncovered to the weather than in the event that they had been housed on a digicam island, so if you happen to prefer to dwell on the sting with no case, you’re placing your cameras in danger.
Look exterior of Samsung’s lineup, and you actually see how its new design pales compared to different just lately launched telephones. The Xiaomi 13, IQOO 11 Professional, OnePlus 11, and Motorola X40 Professional all have digicam islands that give their telephones a definite look. Given there are few methods to distinguish a telephone from the entrance, the again is the place OEMs can actually make their telephones stand out. The Galaxy S23 collection is simply… there.
Regardless of an identical digicam structure, the LG Velvet was a a lot nicer-looking telephone.
Even the LG Velvet appeared extra distinct, with an almost similar digicam setup made to type a water droplet form. Maybe as a result of it was in comparison with earlier LG telephones, however the Velvet was usually hailed as LG’s best-looking smartphone. I do not count on the S23 collection to win any design contests, and I’m unsure if including a digicam island wouldn’t have made it look any higher. However going from the pretty distinctive island on the S22 collection to no island in any respect simply leaves the cameras floating in a sea of utter boringness.
Does Samsung really want a flashy design?
As the most important Android OEM on this planet, one would possibly argue that Samsung doesn’t need to attempt too laborious to promote a telephone. The corporate may launch probably the most boring-looking telephone, and other people would nonetheless purchase it if the corporate marketed it sufficient. And because the saying goes, it’s the within that counts, and Samsung and Qualcomm pulled out all of the stops with the brand new Snapdragon 8 Gen 2 for Galaxy.
Design is just one facet of shopping for a telephone, and actually, it’s in all probability the least vital half. In fact, we suggest slapping on a Galaxy S23 case, giving your telephone a drastically new look. So whether or not or not the Galaxy S23 design is boring, it might not matter all that a lot if you happen to plan on defending it both method. Plus, it’s your decision a case to keep away from mud build up between the digicam modules.
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