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Not solely is “The Final of Us” drawing large TV scores and buzz, it is now getting reward from menstrual cup firms for selling the product and boosting gross sales.
No large spoiler’s right here, however for those who missed final week’s episode … you did not see the principle character, Ellie, getting gifted a menstrual cup. At first, Ellie, who was born in a post-apocalyptical world appears a bit confused, however then she will get excited as soon as she realizes what it’s … saying “gross” with a smile on her face.
Whereas the scene was fast, followers hopped on-line to rejoice the importance of bringing ladies’s well being to the forefront and exhibiting off a reusable various to tampons and pads.
A rep for The Flex Co., which makes menstrual cups, tells TMZ they noticed a 400% improve in gross sales within the 2 days after the episode aired on HBO, a testomony to media’s “unparalleled energy to destigmatize intervals.”
Over at Cora Life, one other menstrual cup producer, a rep says they’re thrilled to see a sustainable menstrual care product make it on such a high-profile present … and so they’ve additionally seen a slight uptick in orders.
Price noting, ‘Final of Us’ did not depict a particular model, however clearly, it is prompted customers to analysis them.
menstrual cup illustration on this week’s The Final of Us… that’s what we wish to see
— Emma Keith (@emma_ckeith) February 20, 2023
@emma_ckeith
Lena Cup can also be getting extra hits — a rep says the market was “energized” by the HBO shoutout, and so they’re all hoping the scene normalizes gifting menstrual cups.
Whereas people at Cora Life say some viewers tuning in may not have recognized what the menstrual cup was … they do now, and it makes the scene much more highly effective.
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