Home Business StoryTerrace agrees partnership with UKTV in airtime-for-equity deal

StoryTerrace agrees partnership with UKTV in airtime-for-equity deal



Biography-writing service StoryTerrace has introduced a novel partnership with UKTV in a £1 million ‘airtime-for-equity’ deal.

The deal will see StoryTerrace launch its first tv promoting marketing campaign, benefitting from entry to an viewers of over 26 million viewers a month, and in return, UKTV will achieve an fairness stake within the enterprise.

This current partnership is simply the newest growth within the firm’s relationship with the BBC – as founder Rutger Bruining was initially a contestant on Dragons’ Den in 2019, however selected to show down the panel’s preliminary funding provide earlier than happening to safe round 15x the quantity.

Regardless of a yr of basic financial turbulence worldwide, StoryTerrace has continued to drive income and development since its launch in 2014 by sharing the tales of on a regular basis individuals internationally. The enterprise final yr secured a £1M elevate in a sequence C funding spherical led by GWC and has continued to doc the life classes of hundreds of atypical individuals – in each UK and US markets. Prior to now yr alone, StoryTerrace has seen a 58% rise within the variety of copies printed within the UK, and an extra 44% extra initiatives worldwide in comparison with 2021.

With previous expertise within the non-public fairness sector, Bruining determined to step away from the finance business and begin a significant service that captures the life tales of all method of individuals. Impressed by his grandfather’s tales of journey and adversity serving within the Dutch resistance throughout WWII, Bruining believes that priceless tales comparable to these are too treasured to be forgotten. Over the course of the pandemic, the service witnessed a major uptick within the variety of individuals wishing to file their tales and even noticed the variety of full-time workers greater than double throughout this era.

Talking concerning the deal Rutger Bruining, stated: “We’re actually happy to be partnering with UKTV Ventures by an airtime-for-equity deal at such an thrilling time for StoryTerrace. With movie star memoirs being ubiquitous within the headlines, it is very important observe that writing a biography is not only reserved for public figures.

We have now seen a big uptick in individuals desirous to pen down their life tales post-pandemic, however consciousness of our service remains to be at a negligible degree. The massive attain that the UKTV community supplies is ideal for constructing consciousness and our buyer base, serving to us perform our mission of extracting the extraordinary tales from atypical individuals throughout the UK.”



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