Santa Anna, a brand new document label based by Sony Music Leisure (SME) and Todd Moscowitz final month, has introduced three key appointments to bolster its administration crew.

Dave Anderson was named Common Supervisor, whereas Carlos “Los” Ogando was named Vice President of Promotion. They’ll each report back to Moscowitz, Santa Anna’s co-founder and founder and CEO of Alamo Information, which is owned by SME.

Anderson joins Santa Anna from Geffen Information and Warner Information, the place he served in Vice President of Commerce roles. In his new position, he’ll oversee Santa Anna’s rising advertising, promotion and digital groups.

“Dave and Los have nice talent and expertise to work creatively and efficiently with artists. I sit up for working with them as they develop unimaginable alternatives and experiences for our roster, to succeed in new followers and shoppers.”

Todd Moscowitz

Ogando additionally held positions at each Geffen and Warner Information previous to joinint Santa Anna. As VP of Promotion, he’ll assist Santa Anna create and execute its promotion technique throughout a number of codecs.

Santa Anna additionally appointed Derek Lee as Chief Monetary Officer of the brand new document label, along with his position as CFO of Alamo. Lee has been with Alamo as Senior Vice President and CFO since January 2022. From 2019 to 2022, he served as SVP of Company Technique at Sony Music Leisure.

Previous to that, Lee was SME’s SVP for International Monetary Planning & Evaluation.

Lee first joined SME in 2007 and after spending almost six years as the corporate’s senior director for Company Technique and as VP for Reporting, Analytics & Analysis, he briefly left SME in 2013 to pursue different roles in Univision Communications, Equinox and DKL Consulting.

“I additionally am thrilled to have Derek be part of Santa Anna. He has turn into a useful member of the management crew.”

Todd Moscowitz

He returned to SME in 2015 in an SVP position, serving to the corporate drive strategic planning course of and set an general strategic path for the broader group, in keeping with his LinkedIn web page.

Commenting on the appointments, Moscowitz stated: “Dave and Los have nice talent and expertise to work creatively and efficiently with artists. I sit up for working with them as they develop unimaginable alternatives and experiences for our roster, to succeed in new followers and shoppers. I additionally am thrilled to have Derek be part of Santa Anna. He has turn into a useful member of the management crew.”

The appointments come as Santa Anna goals to turn into a label that helps artists in “maximizing their artistic potential and construct their companies.”

New York-based Santa Anna is led by Lee L’Heureux, who additionally took on the position of President of Alamo Information, reporting to Moscowitz. Like Ogando and Anderson, L’Heureux additionally hung out at Common Music Group-owned Geffen Information.

SME and Moscowitz launched Santa Anna a few 12 months and a half after SME acquired a majority stake in Alamo in a nine-figure deal.

Lower than two weeks after Santa Anna’s launch, the label signed a distribution settlement with Los Angeles-based document label and administration firm LISTEN TO THE KIDS, a three way partnership between CEO Conor Ambrose and Common Music Group-owned Interscope Information.

And on Monday (January 30), Santa Anna launched a brand new document label with Alamo Information and Baroline Diaz, former Vice President of A&R at Interscope Information.

The brand new label, Nice Day Information, could have entry to Santa Anna’s assets and promotional assist.

Music Enterprise Worldwide