Rokt, the worldwide chief in ecommerce know-how, is at the moment asserting a brand new partnership with Oracle Purple Bull Racing, the main System One (F1) crew and winner of final yr’s Constructors and Drivers Championships.

Rokt will change into an official crew accomplice and the 2 organisations will work collectively on numerous initiatives to foster higher variety in F1 racing and past. The partnership will moreover see the launch of a search to recruit feminine ethletes to affix the Oracle Purple Bull Racing Esports crew in several capacities and assist make sim racing a secure and welcoming area for feminine players.

“Rokt and Oracle Purple Bull Racing are each revolutionary, disruptive, mission-driven corporations targeted on our dedication to variety, sustainability and being a drive for good in our communities,” mentioned Bruce Buchanan, CEO of Rokt.

“We’re thrilled to accomplice with the Oracle Purple Bull Racing crew and align on our mission to unleash risk, develop the careers of proficient feminine ethletes and empower girls in sports activities, engineering, ecommerce and different fields throughout the globe. Oracle Purple Bull Racing can be making historical past this yr by launching its F1 automobile right here within the US – the primary time any crew has launched its automobile within the States – and the timing of this occasion makes our partnership much more thrilling.”

“We’re thrilled so as to add Rokt as a Crew Companion and we very a lot sit up for working collectively to deliver a extra numerous workforce into the game and into the sim racing world,” mentioned Christian Horner, Crew Principal of Oracle Purple Bull Racing.

“Rokt is dedicated to fostering variety and empowering girls each inside its personal organisation and in society at giant and we’re proud to work collectively to launch a digital program to recruit feminine esports drivers as one initiative underneath our new partnership.”

Rokt branding will seem on Oracle Purple Bull Racing Crew F1 vehicles and driver fits in addition to on Oracle Purple Bull Racing Esports crew collateral.