Veteran agent Joel Zimmerman, who has labored with digital dance music (EDM) artists akin to Calvin Harris, Avicii, Steve Aoki and Swedish Home Mafia, has joined Vary Media Companions as a companion within the firm’s music division.

Vary Media mentioned in a press launch on Wednesday (February 22) that Zimmerman “helped flip the digital music scene right into a billion greenback trade.”

Zimmerman spent 13 years of his profession at WME as the first agent behind greater than 100 superstars and crossover acts. He then transitioned into the worldwide digital and DJ scene, signing the Weeknd within the early 2010s.

The Weeknd has since catapulted to turn out to be a top-grossing artist, together with his monitor Blinding Lights just lately surpassing Ed Sheeran’s Form of You to turn out to be Spotify’s most-streamed tune of all time.

Zimmerman additionally labored with shoppers like Calvin Harris, Pharrell Williams, 88rising, Steve Lacy, Avicii, Martin Garrix, Steve Aoki, Psy, Kygo, Swedish Home Mafia, and Deadmau5 (who was additionally born Joel Zimmerman), amongst others.

In 2006, Zimmerman launched his personal EDM company, Division One Expertise, which later partnered with William Morris Endeavor to carry the corporate in-house.

“I consider one of the best and most forward-thinking cultural platform for music expertise is at Vary. The group’s potential to mobilize with very high-level sources, mixed with a very superb firm tradition, makes for one of the best breeding floor to show the largest desires into actuality.”

Joel Zimmerman

“I’m most passionate when I’ve a imaginative and prescient for an artist’s profession path or see the place a brand new market could be created, whereas having the correct set of sources to not solely ideate however carry all of it to fruition,” Zimmerman mentioned.

At Vary, Zimmerman will assist speed up the corporate’s international music technique by contributing his experience in expertise illustration and mentorship.

“I consider one of the best and most forward-thinking cultural platform for music expertise is at Vary. The group’s potential to mobilize with very high-level sources, mixed with a very superb firm tradition, makes for one of the best breeding floor to show the largest desires into actuality. I’m so excited to be constructing at Vary and to make a optimistic influence on the repeatedly evolving trade.”

Vary Media Companions, based in September 2000, is a music, movie and tv administration firm that represents a few of the greatest names within the leisure trade together with Mariah Carey, Halle Berry, Emilia Clarke, Bradley Cooper, Michael Fassbender, Tom Hardy, Ramy Youssef, Taron Edgerton, and Keira Knightley, in addition to administrators together with Michael Bay, M. Evening Shyamalan, Alma Har’el and extra.

In 2021, it inked a international distribution deal with Capitol Music Group and Virigin Music & Artist Label Companies that noticed the launch of Vary Media’s personal label, representing artists akin to ack Harlow, Justin Tranter, Cordae, Midland, Nova Wav, Tyga, PARTYNEXTDOOR, Hailey Whitters, Lauv, MAX, HARV, Sean Douglas, Wondagurl, and extra.

Vary Media’s music division earned seven Grammy nominations this 12 months, with Nova Wav incomes two awards for his or her work on Beyonce’s Renaissance, and 9 No.1 hits.

Almost a 12 months in the past, Vary Media welcomed media and IP firm A+E Networks as a strategic investor.

“Joel has persistently managed to chop by means of the noise – and competitors – by touchdown shoppers profitable touring, membership and competition offers, in addition to, crossing them into different leisure arenas.”

Peter Micelli, Vary Media Companions

Vary Media Companions CEO, Peter Micelli, mentioned: “Joel has persistently managed to chop by means of the noise – and competitors – by touchdown shoppers profitable touring, membership and competition offers, in addition to, crossing them into different leisure arenas. The results of his groundbreaking work has created new pathways and platforms that break future stars and legitimize new music genres.”

“We couldn’t be extra excited to welcome Joel to Vary. He’s the preeminent thought chief within the music trade and a real power of nature, with an inherent potential to determine expertise and looming developments. We’re thrilled so as to add an govt and companion of his caliber to the corporate.”

Music Enterprise Worldwide