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Market analysis means that China’s smartphone market restoration started in January 2023, with iPhone gross sales up 6% year-over-year — though different sources are much less assured.
Counterpoint Analysis beforehand claimed that Apple had its finest gross sales ever in China in October 2022, however since then it says the market struggled.
“2022 noticed October, November, and December (usually China’s finest months collapse,” says the firm’s report. “That is far much less prone to occur in 2023.”
Counterpoint bases this on the information that China has lifted COVID restrictions, and that “the Chinese language New 12 months season additionally began sooner than typical this 12 months, serving to the weekly gross sales stroll out of the trough originally of 2023.”
It additionally specifies that Apple’s January gross sales have been up 6% for the reason that identical time in 2022. Plus general smartphone gross sales “shortly elevated week over week to achieve above 7 million earlier than the week the Chinese language New 12 months season began.”
“In 4 out of 5 weeks, the gross sales stayed above 6 million, a stage seldom reached in 2022 when the pandemic haunted China’s cities once in a while,” continues the report. “The typical weekly gross sales through the interval have been 6.7 million items, a lot greater than the typical of 5.5 million items in 2022.”
Counterpoint does additionally say that the smartphone trade is “skeptical” that robust January 2023 gross sales “are a strong indicator of [a] restoration in demand.”
Reportedly, some trade figures consider that the rise was the results of “pent-up demand from December,” plus the sooner than typical New 12 months season.
“[However, if] the present progress momentum can persist by way of the tip of Q1 2023, trade gamers ought to be extra assured a couple of market restoration,” says Counterpoint.
Counterpoint expects Android producers to launch new fashions through the quarter, however experiences that distributors are cautious after having held excessive inventories in 2022.
Apple is not going to launch a brand new iPhone through the first quarter, though it might once more launch a variation of its newest fashions. It did this with the purple iPhone 12 in 2021, and the inexperienced iPhone 13 in 2022.
It is also not clear the place CounterPoint sources its information, or the accuracy of what it has collected. Apple hasn’t reported iPhone gross sales volumes in years.
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