The MCU launched off the again of Iron Man and Thor — on the time, two of Marvel’s lesser-known heroes. However that was Kevin Feige’s secret weapon. Not solely did it pressure him to introduce characters correctly, however there was additionally no main strain for Iron Man and Thor to do effectively. If these motion pictures failed, it clearly would not have been nice for Marvel, however it additionally would not have been disastrous. From these lesser-known characters got here a thriving, vastly profitable cinematic universe — even when, today, we have had greater than our fill of the MCU. And in case you take a look at the best way the “John Wick” collection developed, there are apparent similarities.
When the primary film debuted, nobody had heard of John Wick, Keanu Reeves was at a low level in his profession, and the B-movie revenge plot appeared prefer it was sure for a mediocre reception at greatest. Certain, there was strain to beat dismal expectations, however with a $30 million funds, it wasn’t as if the failure of “John Wick” was going to be a surprising occasion with far-reaching penalties, in the best way, say, “The Mummy” was. If it failed, so what?
The Darkish Universe, nevertheless, was fully undermined by the failure of its first movie, so there was clearly no resilience constructed into these methods that relied extra on pre-existing recognition of the IP quite than correct introductions and regular character improvement. That is the exact opposite strategy to that of Marvel or “John Wick.”
DC made the identical mistake by beginning their try at a cinematic universe with “Man of Metal” and “Batman v Superman,” taking with no consideration the audiences’ pre-existing appreciation for these characters. Hell, Ben Affleck simply exhibits up as Batman in “Batman v Superman” as if he is been there all alongside.