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Buyers have heard the dictum “promote in Might and go away.” This yr they may need to think about promoting in March.

The Might adage follows from market seasonality. Traditionally, traders have realized about 75% of annual yearly returns within the fall and winter. Explanations for why that’s the case differ. Maybe it’s as a result of traders begin searching to the subsequent yr round that point, although they don’t have a lot details about how the yr will end up. Maybe they’re simply having fun with the hotter climate.

The promoting interval may come early this yr. The rally that has pushed inventory costs up roughly 15% from October lows is working out of steam because the narrative that has led it begins to shift. The market has been pushed by the hope that inflation will decelerate sufficient for the Federal Reserve to cease elevating rates of interest—and perhaps even begin reducing them. Not anymore.

First got here Tuesday’s client inflation quantity. It was a bit of hotter than anticipated, however the market held up simply superb. Then, Thursday’s producer worth inflation rose at a faster-than-expected fee, whereas Fed governors talked up the potential of half-point fee hikes and the market began pricing out fee cuts. By the top of the week, a lot of the market’s early positive factors had vanished.

The

S&P 500 index
completed at 4079, down 0.3% for the week. The

Dow Jones Industrial Common
fell 43 factors, or 0.1%, closing at 33,827. The

Nasdaq Composite
eked out a weekly achieve, rising 0.6%. It nonetheless dropped 2.3% from Wednesday’s excessive, closing at 11,788.

Now the market seems to be to be headed sideways, at finest, as traders modify to a state of affairs the place development is quicker than anticipated however inflation is stickier. “I believe we’re caught between 4000 and 4250 or 4300” for the S&P 500, says Liz Younger, head of funding technique at SoFi. “For each good knowledge level, there’s a dangerous level, too.”

She’s not the one one. Barry Bannister, chief fairness strategist at Stifel, thinks the S&P 500 will hit 4300 sooner or later in April. That, nonetheless, is barely a few hundred factors, or 5%, increased, and that isn’t all that a lot to get enthusiastic about. What’s extra, he sees earnings getting weaker within the second half of 2023, a headwind that may maintain a lid on shares because the yr progresses—and even ship them decrease.

Christopher Harvey, Wells Fargo Securities’ head of fairness technique, calls it a “just-a-market market.” He doesn’t see a pointy pullback coming, however he additionally doesn’t consider the market is headed a lot increased. His goal for the S&P 500 this yr is a meager 4200.

Harvey’s resolution is to search for alternatives in mid-cap development shares. He additionally believes that pharmaceutical shares are a greater solution to play protection than consumer-staples shares, which he writes have gotten too dear. SoFi’s Younger likes short-term Treasury bonds and gold, however warns that buying and selling in sideways markets carries its personal distinctive dangers. “You find yourself working in place,” she says.

Commerce, if you’d like, or simply come again later when the outlook is clearer.

Write to Al Root at allen.root@dowjones.com