World artist administration firm YMU has appointed music govt Yvette Medina as Head of Latin Music, efficient instantly.
Medina joins the corporate from her personal artist administration firm, Inventive Administration Agency.
Based mostly at in Los Angeles, Medina will handle the careers of Latin artists and work with the worldwide YMU staff throughout all divisions, overseeing the who will probably be primarily based at YMU’s Los Angeles workplace.
Previous to launching her personal agency, Medina labored at a senior degree for numerous high-profile firms like CAA, WME and Sony Latin.
She beforehand was the Head of Advertising for Pitbull, and in 2016, she was appointed Common Supervisor of Roc Nation Latin.
Two years later, Medina returned to artist administration along with her personal firm managing Argentinian city star Ecko, in addition to GRAMMY-winning and platinum-selling producer De La Cruz, Paloma Mami and singer-songwriter latenightjiggy.
“YMU’s world assets and dedication to proceed driving Latin music ahead on a world scale aligned with my imaginative and prescient and fervour, making them an ideal associate.”
Yvette Medina
Commenting on her appointment, Medina says: “YMU’s world assets and dedication to proceed driving Latin music ahead on a world scale aligned with my imaginative and prescient and fervour, making them an ideal associate.”
“Yvette’s expertise and fame speaks for itself. We have now been on the lookout for the precise associate to ascertain our presence within the Latin music house for a while because it has exploded in recognition and mainstream visibility.”
Matt Colon
“Yvette’s expertise and fame speaks for itself. We have now been on the lookout for the precise associate to ascertain our presence within the Latin music house for a while because it has exploded in recognition and mainstream visibility,” stated YMU Music World President Matt Colon.
“Yvette’s mixture of expertise at a expertise company, and as a supervisor and label govt, has given her a novel ability set completely suited to the YMU Music administration strategy, providing marquee purchasers a full set of providers from a world perspective,” Colon added.
Medina’s appointment got here only a week after YMU named promoting govt Linda Yaccarino as Group Chair, working carefully with YMU Group CEO, Mary Bekhait, who was appointed to the function in 2021.
Yaccarino will proceed to carry her place as Chairman of World Promoting and Partnerships at NBCUniversal following her appointment at YMU.
YMU additionally introduced the promotion of Dani Chavez to Senior Advertising Supervisor final week, reporting to Suzann Brantner, Head of Advertising, YMU Music US.
Based in 2002, YMU Group describes itself as “a world expertise administration firm for elite purchasers” in music, leisure, sports activities, publishing, arts, social and enterprise administration.
Its purchasers within the music trade embody Steve Aoki, 3LAU, British band Take That, James Arthur and Yung Gravy, who’s behind the hit single Betty (Get Cash) that was not too long ago the topic of a lawsuit by English singer-songwriter Rick Astley over allegedly carefully mimicking Astley’s voice utilized in his 1987 hit track, By no means Gonna Give You Up.
