The corporate beforehand allowed CBD topical advertisements concentrating on some US customers. The coverage change means Twitter — the place main advert corporations have cautioned shoppers in opposition to shopping for advertisements following Elon Musk’s takeover — will permit extra hashish advertisements than different platforms like Fb, Instagram, and TikTok.

On Meta-owned platforms, advertisers can promote hemp merchandise with restrictions round geographic concentrating on and content material, however THC and CBD merchandise aren’t allowed. TikTok additionally has strict guidelines round medicine, even refusing to permit public service bulletins from New York state after hashish was legalized for adults.

“Going ahead, Twitter is permitting advertisers to advertise model choice and informational cannabis-related content material for CBD, THC, and cannabis-related services and products,” the corporate stated within the weblog.

Hashish advertisers on Twitter will nonetheless have to observe sure pointers to advertise their merchandise. Advertisers have to be preapproved by Twitter and might solely goal customers in areas the place they’re licensed to advertise hashish services and products. Adverts can also’t promote or provide the sale of hashish, with a number of exceptions for some topical CBD merchandise.

Advertisers received’t have the ability to goal customers beneath 21 and might’t goal or enchantment to minors. Twitter additionally says advertisements can’t depict hashish use or make efficacy and well being claims.

However Twitter clearly sees the potential payouts for hashish advertisements on the platform, saying inner knowledge confirmed tweets about hashish eclipsed subjects like pets and cooking and industries like espresso and alcohol.