Greater than 40 years after The Buggles launched “Video Killed the Radio Star”, radio continues to be alive and properly.

As Statista’s Felix Richter notes, with all of the chatter about about streaming and different digital media, it’s straightforward to overlook how highly effective conventional media akin to radio and tv nonetheless are. Radio particularly hardly ever will get credited for what it nonetheless is: a real mass medium.

In accordance with MRI-Simmons, radio even trumps TV by way of its weekly attain amongst U.S. adults.

One can find extra infographics at Statista

In accordance with MRI-Simmons, 91 % of U.S. adults take heed to the radio a minimum of as soon as per week, far exceeding the attain of stay and time-shifted TV at 76 %, social media at 70 % an internet video at 67 %.

Whereas radio does win by way of sheer attain, TV stays unparalleled with respect to common each day utilization.

In accordance with Nielsen, U.S. adults spent a mean of three hours and 41 minutes watching stay and time-shifted TV in Q3 2020, which is roughly 2.5 instances the period of time they spent listening to the radio (1 hour and 31 minutes).