B2B music firm Tuned World has signed an settlement to offer Lululemon with licensed music for its catalog of over 10,000 Lululemon Studio health lessons.

US-headquartered Lululemon, which generates over USD $6 billion a 12 months, was initially greatest identified for its yoga and athletic attire however has extra just lately expanded into health lessons – not least through its acquisition of related health gadget Mirror final 12 months.

Subsequent to that launch, Lululemon launched at-home health platform Lululemon Studio, through which contributors can undertake dwell and pre-recorded health lessons, obtainable through the Lululemon Studio app and/or through the Mirror gadget.

In a weblog put up posted this week, Tuned World mentioned that as a way to “add the right soundtracks to their health lessons”, Lululemon “wanted a dependable music administration resolution”.

To unravel that downside, Tuned World now offers Lululemon Studio with its B2B white-label playlist app for health corporations, which, says the music firm, “allows [Lululemon’s] instructors to curate playlists rapidly and hassle-free”.

It additionally allows those self same instructors to seek for music through filters primarily based on standards akin to BPM, key, style, and different variables.

Importantly for the music business, through Tuned World, all music used through the app is absolutely licensed, whereas Lululemon will get the good thing about having the ability to model the playlisting software with its personal identification.

Lululemon Studio has teamed up with Warner Music Group for catalog already and will likely be including new music content material quickly.

Con Raso, Managing Director at Tuned World, mentioned: “We’re proud to be powering music for one of many world’s most modern and forward-thinking corporations in health. We created that resolution throughout the pandemic with the rising demand from health corporations who wanted steerage relating to music in digital exercises.

“Our mission is to make it simpler than ever for instructors to create partaking content material with no authorized threat for the manufacturers. We are able to’t wait to assist extra health and wellness corporations present the right soundtracks to their video health exercises.”

Tuned World says its B2B resolution gives direct integration with music rights administration platform, Music Studies, “to facilitate music writer clearances and royalties”.

As well as, Lululemon Studio makes use of Tuned World’s API to report on utilization streams to the related rights holders to adjust to their report label’s settlement and calculate  royalties.

Tuned World has beforehand provided B2B licensed digital music options to manufacturers together with Pizza Hut, UFC Final Sounds, Coca-Cola and Vodafone.

Within the second half of final 12 months, APAC-born Tuned World expanded its presence within the UK and Europe, hiring former Pandora exec, Rick Gleave, as SVP, Head of Europe & MENA.Music Enterprise Worldwide