Tremendous Bowl viewing is likely to be again in vogue. Sunday’s Fox (NASDAQ:FOX) (NASDAQ:FOXA) telecast of Tremendous Bowl LVII drew an common 113M viewers, a couple of 1% enhance from the NBC telecast in 2022.

Final yr’s recreation, in fact was a rebound from the 2021 recreation, which had the lowest Tremendous Bowl rankings in 13 years. The 2021 recreation matched up the Kansas Metropolis Chiefs and Tampa Bay Buccaneers, whereas final yr featured the Los Angeles Rams and Cincinnati Bengals.

Sunday noticed the Chiefs again within the recreation to face off towards the Philadelphia Eagles, and (as these sorts of issues have an effect on rankings) the sport was shut, till a last-minute profitable kick by the Chiefs to prevail 38-35.

The present quick numbers measure viewership throughout Fox, Fox Deportes, and numerous digital properties of Fox and the Nationwide Soccer League. Final yr introduced a change within the measurement of streaming, counting individuals the place earlier years had counted gadgets.

This yr’s recreation additionally drew curiosity for its halftime present, that includes pop star Rihanna’s first public efficiency in 5 years (which featured one thing of a shock in revealing a brand new being pregnant). Fox notes thwhen viewing peaked, with 118.7M viewers on common.

If there was a unifying story of the Tremendous Bowl’s adverts this yr, it was the continued energy of movie star. We noticed attention-getting appearances from John Travolta for T-Cellular (TMUS); Ben Affleck (and Jennifer Lopez) for Dunkin’, Steve Martin for Pepsi (PEP); Serena Williams (for Michelob Extremely (BUD) and Rémy Martin (OTCPK:REMYY)); and Meghan Trainor for Pringles, amongst others.

They and different advertisers might be trying to reap the bounty of viewers within the buying days forward (even on down years, the Tremendous Bowl finally ends up tens of hundreds of thousands of viewers higher than the yr’s No. 2 broadcast).