2022 was the yr of the “Crypto Bowl,” the quirky little nickname given to Tremendous Bowl LVI on account of all of the cryptocurrency exchanges operating costly adverts throughout the recreation.

So, what number of crypto commercials are going to air throughout the Tremendous Bowl LVII this Sunday?

Zero. Not a single cryptocurrency firm is promoting within the U.S. throughout the massive recreation in 2023.

In line with Fox Sports activities’ government vice chairman of advert gross sales Mark Evans, that wasn’t all the time going to be the case. Evans says, based on The Affiliate Press,(Opens in a brand new tab) that two cryptocurrency advertisers had booked spots for the Tremendous Bowl and two others had been “on the one-yard line.” Then, in November, after an already tumultuous summer time for the trade, FTX, which was as soon as one of many greatest crypto exchanges, collapsed. Quickly after, these deliberate crypto Tremendous Bowl commercials additionally fell aside.

“There’s zero illustration in that class on the day in any respect,” mentioned Evans of crypto promoting on Sunday. 

After crypto skyrocketed past its most hardcore advocates in 2021, many crypto corporations needed to proceed to broaden out to the mainstream and pull in additional on a regular basis folks to take a position. Because the Tremendous Bowl is the most-watched annual sporting occasion in the complete world, it appeared like an apparent alternative to just do that. Crypto corporations like Coinbase, Crypto.com, eToro, and FTX all paid thousands and thousands of {dollars} for a single advert spot throughout the massive recreation in 2022.

Just some months after these adverts aired, the complete crypto market collapsed after the stablecoin Terra failed, which prompted a domino impact that took down numerous different crypto corporations. Then, in November, simply 9 months after its advert that includes Larry David aired throughout the Tremendous Bowl, FTX filed for chapter.

And the opposite crypto Tremendous Bowl advertisers aren’t doing so sizzling both. 

Crypto.com, the corporate with the “Fortune favors the courageous” Tremendous Bowl adverts that includes LeBron James and Matt Damon, laid off(Opens in a brand new tab) 20 % of its staff in June. Then, simply final month, the crypto alternate laid off one other(Opens in a brand new tab) 20 % of its employees.

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eToro, the crypto advertiser which ran a industrial that includes the track “Fly Me to the Moon,” a nod to the crypto advocates’ perception that the worth of those digital currencies will simply proceed to go up, let go(Opens in a brand new tab) of 100 staff in July. The corporate additionally scrapped(Opens in a brand new tab) plans to go public.

The U.S.’s greatest crypto alternate, Coinbase, was lauded for its Tremendous Bowl industrial that includes a QR code bouncing round a display for a cryptocurrency. Nonetheless, Coinbase confronted its personal challenges ensuing(Opens in a brand new tab) in two separate rounds of layoffs in June and simply final month, affecting 20 % of its workforce every time.

Nonetheless, we should always word that whereas cryptocurrencies will likely be absent, the blockchain will not be utterly stricken from the Tremendous Bowl this yr. Web3 gaming firm Restrict Break plans(Opens in a brand new tab) to run a Tremendous Bowl advert which can giveaway 10,000 of its DigiDaigaku Dragon NFTs at no cost to viewers. Additionally, a Canadian crypto alternate known as BitBuy is planning(Opens in a brand new tab) to run an advert throughout the recreation, nevertheless it will not be aired within the U.S. 

In any case, corporations will likely be keen to look in postgame roundups of the funniest Tremendous Bowl adverts, so for those who’re searching for a barely safer funding this Tremendous Bowl, wager on a few commercials churning final yr’s crypto blitz into fodder for jokes.