We spoke to Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG, to debate all issues #CommitToNothing and Solar & Sand Sports activities.

Q: DJ Khaled is the star of your newest #CommitToNothing marketing campaign. What made him such an ideal match?

A: DJ Khaled is thought for his larger-than-life persona making him the proper match for our marketing campaign that goals at making sports activities pleasurable for everybody. The Grammy award winner embodies the spirit of Solar & Sand Sports activities at the moment the place we as a model are transferring in the direction of making sports activities much less intimidating for everybody and hoping that our marketing campaign will encourage folks to strive every little thing with out the stress or judgement. We need to redefine their journey of sports activities with the assistance of DJ Khaled and his irreverent and infectious character that you just see is portrayed fantastically by way of our marketing campaign movie and visuals.

Q: How a lot did you take pleasure in working with DJ Khaled on this marketing campaign? He’s somebody the entire world is considering. Please share your marketing campaign journey.

A: Engaged on this marketing campaign with DJ Khaled was a whole lot of enjoyable and an incredible studying expertise. He’s extraordinarily keen about what he does, and the marketing campaign is testomony to that.

Q: Speak us by way of the #CommitToNothing advert and the way that was created

A: The marketing campaign movie interprets our total mission of constructing sports activities enjoyable and to be an enabler of sports activities for everybody within the area. With this goal in thoughts, we’ve got launched into the following part of our mission: to encourage folks to strive totally different sports activities and never decide to only one.

Q: What kind of response has the #CommitToNothing marketing campaign had?

A: The marketing campaign acquired a whole lot of optimistic suggestions from everybody and has gained momentum on a number of channels throughout social media, PR and even influencers. We’re very pleased with the response and really imagine that that is just the start to creating sports activities enjoyable and pleasurable for everybody!

Q: How can Solar & Sand Sports activities assist people who find themselves considering attempting new sports activities?

A: As a model main in sports activities throughout the area, we need to assist folks discover what they love or not by attempting totally different sports activities. In the end, we need to eradicate the sensation of intimidation that folks typically really feel in terms of sport and substitute it with pure pleasure. At Solar & Sand Sports activities, you will discover totally different manufacturers with the attire and tools to assist anybody of their journey of sport. Together with the proper product, we even have the proper staff members in retailer to information you nearer in your journey of sports activities.

Q: How huge a variety of various sports activities do Solar & Sand Sports activities inventory?

A: Solar & Sand Sports activities homes many alternative manufacturers from Nike, adidas, Puma, Below Armour and plenty of extra. Yow will discover the most effective suits and tools for all of your sporting wants at any of our shops throughout the area or on-line at sssports.com.

Q: How necessary is it to make sports activities enjoyable and the way do Solar & Sand Sports activities obtain this?

A: Through the years, Solar & Sand Sports activities has developed from specializing in pure efficiency to a model that makes sports activities enjoyable for everybody which is essential to us. After conducting in-depth analysis on the subject, we rapidly realized that many youngsters are quitting sports activities due to the stress of the sport. Consequently, this took priority in our complete effort to revive the enjoyable aspect of sport, giving rise to our new narrative as #FUNTOTHEFINISH.

Q: Speak us by way of the TikTok Hashtag Problem

A: Our TikTok Hashtag problem will encourage everybody to seize their journey of sports activities whereas really being themselves even when meaning attempting totally different sports activities to seek out the one that really suits or not; as a result of the important thing to approaching any sport is solely being courageous sufficient to strive. The problem goes stay on thirty first of January. Keep tuned!

Q:  What does 2023 maintain for Solar & Sand Sports activities as a model?

A: This 12 months we need to proceed to interrupt by way of the norms of sport by way of daring and thought-provoking campaigns that encourage folks to reimagine their journey of sports activities.