For a manufacturing with such a skimpy price range, each penny counts. That is why Raimi needed to change the identify from its unique title of “The Ebook of the Lifeless” to the extra concise and to-the-point “The Evil Lifeless” so as to get monetary savings on newspaper promoting area. In an interview with Empire, Raimi informed concerning the assembly with movie gross sales agent Irvin Shapiro, who warned the boys producing the film that each phrase would price them. Shapiro apparently mentioned:

“We’re altering the title, boys. Promoting area within the newspaper is paid for by the inch, child. We’re not going to have a five-word title. ‘Lifeless’ can keep. You’ll be able to have one different phrase. You’ll be able to name it ‘101% Lifeless’, or ‘Evil Lifeless’.'”

Raimi thought that each choices had been asinine. “However these had been the 2 worst titles I’ve ever heard in my life!” he lamented. “How can one thing be evil and useless?” Nonetheless, it was a greater possibility than “101% Lifeless,” which we are able to all agree would have been a nightmare when naming sequels (“101% Lifeless 2” appears like a math equation, not a horror film). Raimi “selected the lesser of the horrible titles” and a horror basic that completely suits its identify was born.