When it opened its primary London outlet on Oxford Avenue in central London in 2017, Reserved hinted that additional enlargement plans would comply with.

Six years on, the Polish fast-fashion retailer is about to show these recommendations into one thing extra concrete.

The flagship model of LLP, the Polish clothes group, is gearing as much as open a number of new outlets in London — and an extra 400 shops all through Europe — by the top of the yr.

Reserved, which sells girls’s, males’s and kids’s attire, will open shops within the Westfield Stratford and Brent Cross buying centres within the capital. It’s also in talks about websites in cities together with Manchester, Liverpool, Leeds and Newcastle.

“We have now a lot of expertise from our retailer on Oxford Avenue and imagine that . . . we will fill the hole out there proper now, particularly whereas many different firms are closing their shops,” Przemyslaw Lutkiewicz, chief monetary officer at LLP, stated. “We hope we will fill that Topshop-shaped gap on the excessive avenue.”

Reserved, based in 1999, is a part of the Warsaw-listed LLP Group, which claims to be the largest clothes producer in central and jap Europe. LLP has virtually 2,000 shops worldwide, together with greater than 460 below the Reserved fascia in 40 markets.

Reserved, which promoted Kate Moss, the mannequin, because the face of the model, opened its first store on Oxford Avenue within the former BHS retailer and stated then that it was in search of extra websites. Little occurred, nonetheless, till final yr it appointed Dan Hildyard, a retail property marketing consultant, to advise on additional retailer openings in Britain. The retailer has already revealed that it’s going to open one other retailer at 70/88 Oxford Avenue, its second location within the UK, this yr.

Lutkiewicz, 52, stated Reserved’s plans had been pushed again due to the pandemic and rising prices since Russia’s invasion of Ukraine, however the latter issue had now spurred the enterprise on to push into extra western markets. He argued that it was “fairly simple” to enter the British market proper now: “Many large retailers have needed to reduce their companies,” he stated. “There have been a lot of good properties, a lot of good areas to take over proper now.”

He stated that although the British economic system was struggling, it could begin to develop quickly. “The market is so large for us that even having a small portion of it is going to be helpful for our firm,” he stated.