(Final Up to date On: March 17, 2023)

GroupM, WPP’s media funding group, has introduced a strategic partnership between GroupM Movement Leisure and Warner Bros. Discovery to help GroupM’s Various Voices Accelerator (DVA), a constructive affect initiative that helps creators, writers, producers, administrators, and studios from historically underrepresented teams in leisure. This partnership brings the energy of each organizations, GroupM’s media and leisure experience, and Warner Bros. Discovery’s best-in-class storytelling, to develop inclusive content material that represents numerous audiences and offers connective and natural sponsorship alternatives for advertisers. Collection developed by the DVA will likely be out there throughout Warner Bros. Discovery networks and platforms.

The primary content material improvement undertaking supported by the strategic partnership is a six-part documentary collection titled “Rebuilding Black Wall Avenue: Greenwood” premiering this fall on OWN. Created by govt producer Ri-Karlo Helpful and his firm Sunwise Media, Inc., the renovation collection will chronicle the reconstruction of the Greenwood District of Tulsa, which was destroyed within the 1921 bloodbath. Over the course of six episodes, the host and construct groups will information viewers by Greenwood’s wealthy historical past and the private journeys of the forged, lots of whom are the descendants of Black Wall Avenue residents. 

Along with content material improvement, GroupM’s DVA offers alternatives for model help with distinctive activations that create natural and considerate messaging to customers. Tasks created below the DVA will likely be supported by GroupM businesses together with Mindshare, Wavemaker and EssenceMediacom, with collaborating purchasers like Domino’s (a Mindshare shopper) and different model companions, who’re all dedicated to variety and inclusion. 

“At Domino’s, it’s essential that each our media and promoting mirror the range of our clients, our crew members and the communities we serve,” stated Kate Trumbull, Domino’s Senior Vice President, Model and Product Innovation. “By our partnership with GroupM’s DVA program, we’re proud to help the creation of authentic programming developed by quite a lot of numerous voices in media and leisure.”

The DVA is part of GroupM’s Media Inclusion Initiative (MII) —an built-in technique for guiding funding in and creating alternatives for numerous media corporations and content material creators – and a key pillar of GroupM’s Accountable Funding Framework.