Urysia’s Managing Director Claude Mwende with French Minister Delegate for International Commerce Olivier Becht in the course of the launch of the double-cab Peugeot Landtrek in Nairobi on February 2, 2023. PHOTO | DIANA NGILA | NMG

Peugeot vendor Urysia Restricted has launched a brand new pick-up mannequin, Landtrek, retailing at Sh5 million, looking for to develop gross sales in a section dominated by Isuzu East Africa and CFAO Motors (Toyota vendor).

The double-cab Peugeot has a one-tonne load capability. It’s powered by a 1.9-litre turbodiesel engine linked to a six-speed automated gearbox.

Urysia says the Landtrek is appropriate for each skilled and household wants, with the automobile becoming a member of different trendy pick-ups to supply load carrying ruggedness apart from consolation and know-how equivalent to lane departure warning on high-end fashions.

“We’re thrilled to deliver the brand new Peugeot Landtrek to the Kenyan market,” Urysia’s managing director Claude Mwende mentioned.

“We imagine that it’s an distinctive automobile that provides the proper mixture of robustness, loading capability, trendy and engaging model, and distinctive adaptability, making it well-suited to the Kenyan market.”

Peugeot returned to the Kenyan market in 2013 beneath Urysia and sells a number of fashions of the French automobile model throughout passenger vehicles, vans and sports activities utility autos (SUVs).

In 2017, Peugeot, with its native franchise holder Urysia, started the native meeting of autos on the Thika-based Kenya Automobile Producers (KVM), making the 508 and 3008 passenger automobile fashions.

Then President Uhuru Kenyatta and his French counterpart Emmanuel Macron launched the primary regionally assembled Peugeot 3008 SUV shortly after that.

Mr Mwende informed Enterprise Each day Wednesday that 1,000 models have been assembled at KVM.

“We began our native meeting in 2017, beginning with the Peugeot 508 and adopted thereafter in the identical 12 months by the Peugeot 3008. The Covid-19 did interrupt us just a little bit within the programme; that’s the reason up to now we now have simply assembled 1,000 models,” he mentioned.

Additionally learn: Peugeot vendor discloses Sh2.5 billion State leasing deal

The launch of the Peugeot Landtrek marks a return of the French automaker within the Kenyan pick-up section after a hiatus of greater than 30 years.

The pick-up section is among the largest within the new automobile market, with demand coming from people, companies and a few authorities departments.

Isuzu offered probably the most pick-ups at 1,413 models of its namesake fashions final 12 months, based on information from the Kenya Motor Automobile Trade Affiliation (KMI). It was adopted by CFAO Motors which offered 1,068 models of Toyota fashions in the identical interval.

CMC Motors was third, transferring 327 models of Ford fashions. Different pick-up manufacturers out there are Nissan, Mahindra, Ashok Leyland, Ford and Volkswagen.

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