IOC president, Thomas Bach, mentioned: “Australia is a superb sporting nation with a protracted Olympic historical past which will probably be taken to new heights with the internet hosting of the Olympic Video games Brisbane 2032. Our new partnership with 9 will guarantee Olympic followers throughout Australia have unparalleled protection of the Olympic Video games on their platform of alternative.”

Mike Sneesby, CEO of 9, mentioned: “This partnership with the IOC is a vital a part of 9’s technique as we proceed to outline Australian broadcast and streaming tv. We’re delighted to be bringing the Olympics Video games to Australian audiences, every time and nonetheless they select from Paris 2024 to Brisbane in 2032.”

“These rights complement our lately renewed partnerships with the NRL and Tennis Australia at a time when reside sport continues to display its skill to drive sturdy development in streaming audiences and energy in free-to-air TV consumption. Importantly, this deal allows 9 to make the Olympic Video games accessible to all Australia, throughout extra platforms than ever earlier than.”

“For our audiences, advertisers and groups throughout Australia, in the present day’s announcement brings the Olympic Video games house to 9, and instantly displays our function – Australia Belongs Right here.”

9’s chief gross sales officer, Michael Stephenson, mentioned: “The Olympic Video games is a advertising and marketing platform for manufacturers with unrivalled scale. Over the following 10 years we’ve got the chance to construct long run strategic plans with our companions and sponsors to develop their manufacturers and construct their enterprise. Every little thing is constructing in direction of an Aussie Olympics in Brisbane in 2032.”

“Because the unique media community of probably the most iconic and prestigious sporting occasion on the calendar, 9 can supply our industrial companions advertising and marketing alternatives at scale in an unrivalled Whole TV, Whole Audio and Whole Publishing setting – all delivered in an setting of tales, experiences and performances from the perfect athletes and groups on this planet.”

9 will convey the Olympic Video games to Australians by means of various streaming, tv, audio and digital platforms, throughout 9Now, Stan, the 9Network, and discuss radio stations 2GB, 3AW, 4BC and 6PR.

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