Health technology company Prescryptive Health launched MyRx.io, a mobile platform that enables users to access pharmacy services, such as:
MyRx.io does not require customers to download an app, but they can receive notifications of their recipes via SMS. The platform also lets them know about alternative drug options to discuss with their doctor, allows them to compare cash and health insurance prices, and find manufacturer coupons.
“We’re not satisfied with just offering price transparency,” said Chris Blackley, co-founder and CEO of Prescryptive Health, in a statement.
“We go above and beyond to give consumers the ability to choose what to do next with this information. When you own your recipe, you are in control. In order to fix the broken drug market we need to put consumers at the center of their concern and have developed solutions to do just that. “
WHY IT IS IMPORTANT
The cost of prescription drugs is a major political issue in the United States A report by RAND Corporation released earlier this year found that prescription drug prices in the US are more than 2.5 times higher than in 32 other countries, with branded drugs at the same price.
About eight out of ten adults A survey by the Kaiser Family Foundation said the cost of prescription drugs was unreasonable, and about three in ten said they hadn’t taken their medication as directed at some point in the past year for reasons of cost.
Earlier this week The Democrats in the House of Representatives reached an agreement that would allow Medicare to negotiate prices for certain drugs as part of President Joe Biden’s social plan.
THE BIGGER TREND
Another company that offers more transparency on recipe prices is GoodRx, which earlier this year acquired RxSaver for $ 50 million and health education video maker HealthiNation. The company is expanding outside of the prescription drug market, including with its online health information tool launched in late September.
Amazon has also been involved in prescriptions, At the end of last year, Amazon launched Pharmacy. The service enables customers to manage their recipes and send them home. It also allows them to browse medications and prices. This tool came out about two years after Amazon took over the virtual pharmacy PillPack.
Another digital pharmacy that offers a “Smart Pricing” feature that helps customers find the most cost-effective drug option is GeniusRx. which started last summer.
