The service is aimed primarily at content material creators, who will get elevated attain and visibility at a time when it’s more durable to face out on Meta’s platforms. 

Zuckerberg described Meta Verified as a “subscription service that allows you to confirm your account with a authorities ID, get a blue badge, get further impersonation safety towards accounts claiming to be you, and get direct entry to buyer assist.”

“This new function is about growing authenticity and safety throughout our companies,” he added.

The service will launch in Australia and New Zealand this week finish then roll out to different international locations. 

Meta added it gained’t make modifications to accounts verified utilizing its earlier necessities, which embody authenticity and notability.

Meta Verified resembles the Twitter Blue service that Twitter launched in December, following Elon Musk’s chaotic takeover of the social community. That service, which has been gradual to take off, needed to be paused then relaunched with some tweaks after trolls used it to impersonate manufacturers and celebrities, inflicting bother for drugmaker Eli Lilly and others.