Mark Zuckerberg goes the way in which of Elon Musk — and by that, we imply he is rolling out the same subscription plan that’ll permit individuals to be official and legit on his platforms.

The Meta honcho introduced a brand new verification program that the social media firm will likely be rolling out quickly. He writes, “Good morning and new product announcement: this week we’re beginning to roll out Meta Verified — a subscription service that permits you to confirm your account with a authorities ID, get a blue badge, get additional impersonation safety towards accounts claiming to be you, and get direct entry to buyer help.”

MZ provides, “This new characteristic is about growing authenticity and safety throughout our providers. Meta Verified begins at $11.99 / month on internet or $14.99 / month on iOS. We’ll be rolling out in Australia and New Zealand this week and extra international locations quickly.”

For these apprehensive that Fb/Instagram would fall into the identical downside Twitter has suffered because the launch of Twitter Blue — i.e., pretend accounts and impersonators — Meta says it is already thought of that … and can take energetic steps to fight imposters and jokesters.

For starters, they’re saying they’ll make individuals submit authorities IDs to assist match them as much as their very own profile earlier than handing out any blue checkmarks to the normies. Meta additionally says they will be actively monitoring for BS accounts that may spring up.

As for all the general public figures who have been verified earlier than … Mark and co. say they’ll depart them be with their already-established verified standing — not like Elon, who says he’ll part legacy blue checkmarks (no matter who they’re) and make individuals pay $8.