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Steven Soderbergh proved in 2012 that girls hungered for a cinematic thirst lure.
Soderbergh’s “Magic Mike,” starring Channing Tatum and a crew of muscular co-stars, delivered the yr’s very unlikely smash. The movie’s overtly sexual power gave ladies an opportunity to ogle a few of Hollywood’s most engaging male stars.
“Magic Mike’s” minuscule finances – $7 million – made its field workplace success all of the extra eye-popping
“Magic Mike XXL,” a frisky title for the compulsory sequel, proved extra surprising by underwhelming on the field workplace (numbers offered by (Field Workplace Mojo):
- “Magic Mike” (2012): $113 million home
- “Magic Mike XXL” (2015): $66 million
The third and sure last movie within the collection, “Magic Mike’s Final Dance,” started with extra humble ambitions. Soderbergh, returning to the franchise he created, aimed the threequel for an HBO Max unique.
The studio behind the movie had a change of coronary heart, noting the hearty field workplace receipts for the unique movie. That, plus a plum launch date for the movie’s target market – Tremendous Bowl Sunday – primed the movie for sizable success.
What occurred subsequent?
Magic Mike’s Final Dance took first place on the home weekend field workplace with ticket gross sales of $8.2 million – the bottom opening for a Magic Mike movie, as 2012’s Magic Mike opened to $39 million and 2015’s Magic Mike XXL opened to $12.8. https://t.co/4uMQyWZLgP pic.twitter.com/tmZucWbF03
— IGN (@IGN) February 13, 2023
The movie earned a modest $8 million in its opening body, however with a large caveat. The threequel debuted in simply 1,500 theaters, rather less than half what most mainstream films take pleasure in.
The plan? Begin small and let phrase of mouth energy “Final Dance” previous the competitors. Besides when the studio added roughly 1,500 extra theaters over the weekend the movie’s field workplace receipts shrank by 34 p.c.
What occurred?
“Magic Mike” is the type of story that doesn’t require a “universe” or collection of tales. The primary movie scratched a cultural itch, giving ladies the possibility to stay out their fantasies from the confines of a film home.
The sequel’s colourful title couldn’t distract from that actuality.
The third movie additionally went woke, delivering an empowering spin on the tried-and-true stripper method. Even liberal movie reviewers rejected the shift, a uncommon instance of critics crying foul over a progressive makeover.
This examination from the liberal Salon.com suggests why the third movie is sinking on the field workplace.
There may be definitely much less nudity than within the earlier movies and at instances, it means that males know what’s greatest for girls higher than they do themselves. Mike even tells Max that it’s “chauvinistic” if she doesn’t embody a feminine lead in a present about ladies’s empowerment.
It’s laborious to pin the franchise’s demise on Tatum. He stays a bankable star, witness the robust performances of his 2022 movies following a self-imposed display screen sabbatical.
Mike has danced for the final time, most certainly. Some movie success tales don’t want a second act, a lesson Hollywood won’t ever be taught.
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