Cellular ticketing agency DICE has appointed Katie Soo as its Chief Enterprise Officer.

In response to the corporate, Los Angeles-based Soo shall be accountable for driving ahead DICE’s strategic development propositions and advertising and marketing, serving to construct the DICE model globally.

The exec’s appointment follows the information from September 2021 that DICE had raised $122 million in Sequence C funding.

After the fundraising, DICE went on to make a raft of govt hires throughout Europe and the US in April 2022.

The corporate expanded into Germany in Could final yr.

With over 16 years’ expertise – spanning media, leisure and tech – Soo has held a number of management roles at outstanding corporations.

Most not too long ago, the exec served as Chief Advertising Officer at schooling and STEAM studying subscription platform, KiwiCo, overseeing shopper advertising and marketing in over 40 international locations.

Previous to that, Soo was Senior Vice President of Progress Advertising at HBO Max, and has additionally held govt roles at Warner Bros. Digital Networks, DC Universe, Hulu, and Greenback Shave Membership.

DICE says that Soo joins “at a pivotal second” within the firm’s development section because it continues to scale globally and enhance its presence within the US market.

The corporate stories that 2022 was its platform’s greatest yr up to now, with over 55,000 artists and 10,000 venues and promoters utilizing DICE to promote tickets to their exhibits.

The exec’s position will oversee Shopper Advertising, B2B Advertising, Fan Expertise, Model and Artistic, New Progress Initiatives, Social and Communications groups globally at DICE.

“It’s enormous, and I’m very excited to work intently with Katie to realize the massive ambitions we’ve got forward of us.”

Phil Hutcheon, DICE

Phil Hutcheon, CEO and Founding father of DICE, mentioned: “Katie understands tips on how to construct world manufacturers. DICE has grown rapidly up to now two years and this position consolidates the enterprise initiatives and advertising and marketing efforts.

“It’s enormous, and I’m very excited to work intently with Katie to realize the massive ambitions we’ve got forward of us.”

“My ardour has all the time been constructing disruptive manufacturers which can be remodeling conventional industries, bringing them into a brand new, consumer-first period.

Katie Soo

Katie Soo commented: “My ardour has all the time been constructing disruptive manufacturers which can be remodeling conventional industries, bringing them into a brand new, consumer-first period.

“DICE is all about that – getting individuals out extra, breaking down limitations, and making dwell experiences accessible and inclusive for followers.

“Phil has created an excellent tradition, with a transparent mission and function – I’m thrilled to be becoming a member of the workforce to assist scale DICE’s imaginative and prescient globally, and share the following chapter of our story.”Music Enterprise Worldwide