Customized stickers are great for assisting companies in carrying out branding duties and handling advocacies. These stickers are attractive, affordable, and easy to hand out, and long-lasting.
However, while some stickers are eye-catchy, some others are easy to ignore. To get it right, you need to use the correct sticker designs that will communicate your business idea to your target audience.
What Makes a Good Sticker Design?
Your sticker designs play a major role in ensuring that your stickers perform the purpose they are supposed to. A good sticker design differentiates between a sticker that will be visible for a long time and one that will be abandoned without a second thought.
Here’s the secret to creating effective sticker designs.
- Sticker size and shape
Pay attention to your sticker size while taking into account what you want to use it for. While a small sticker can fit anywhere, a large sticker has more impact and needs more planning.
Also, simple shapes like circles and rectangles can easily stick, while those with more unique designs are beautiful but can be difficult to handle.
- Explore Colors
Colors improve the visual attraction of your stickers. If you want a bold sticker that catches the eye, using multiple colors is a good way to go. In the end, look for a color scheme that suits your overall intended look.
- Communicate brand elements
Avoid adding too many designs to your stickers as it can get noisy. Instead, ensure that you communicate your brand identity properly with graphical elements that stand out and boost brand recall.
- Include a call to action
Your sticker should give your audience a slight nudge towards taking an action. When you add a call to action on your sticker, it increases the chances of visits to your websites and social media platforms.
Don’t make it stand out or appear too direct. For instance, including a QR code is a great way to include your call to action.
- Keep the design simple
Simplicity entails doing away with unnecessary words and designs and focusing on highlighting the most vital elements of the sticker, which could be your call to action or logo. Black and white, and other minimalistic designs are often great for artisanal products and coffee shops.
Here’s how to make your own Stickers
- Consider the material and its use
Before to make your own sticker think of where your stickers would be placed and use materials and designs to suit such a place or purpose. Maximize the strength of any material you use.
- Use High-Resolution files
If you print your files in low resolution, the result will be blurry, pixelated, and unattractive stickers that will be bad for your brand image. Always ensure that your images are 300 dpi at the least for crisp, clear, and attractive images.
- Leverage online design tools
You can use online design tools to create designs for your custom sticker in no time. All you need to do is choose from a list of free templates, upload your files, and add other things like logo, shapes, colors, and contact information.
After designing with the tool, you can add your design to the cart and checkout.
