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Twitter’s CEO isn’t comfortable that his tweets aren’t getting as a lot views as they used to, claims a brand new report, and has gone so far as to demand staff clarify why his engagement is falling—and to fireplace one when he doesn’t like the reason.
Elon Musk referred to as a gathering Tuesday with the social media platform’s prime engineers to demand a proof, reported Platformer, a publication from tech journalists Casey Newton and Zoë Schiffer.
“I’ve greater than 100 million followers, and I’m solely getting tens of 1000’s of impressions,” Musk stated on the assembly, in line with the report, citing a number of unidentified assembly attendees.
One engineer reportedly tried to reply Musk’s query by displaying him information from Google Tendencies, which revealed that search curiosity for “Elon Musk” peaked final April, when the billionaire first revealed his curiosity in shopping for Twitter.
Google Tendencies gave that April peak a rating of ‘100’. As of Feb. 10, that rating is now ‘10’. In keeping with the monitoring web site, curiosity in “Elon Musk” recovered barely in October, scoring round ’30’ when Musk took management of the corporate. Curiosity has since declined.
Musk reportedly didn’t take the information properly, telling the worker—one in every of two remaining principal engineers on the firm—“you’re fired.”
Twitter didn’t instantly reply to a request for remark. The corporate reportedly now not has a communications division to deal with press requests.
How common is Elon Musk?
Musk is one in every of Twitter’s most adopted accounts, with 128 million followers. Tweets from the CEO of Tesla, Twitter and SpaceX routinely get hundreds of thousands, if not tens of hundreds of thousands, of views in line with information displayed by the web site.
That’s greater than many different accounts, even from different celebrities or public officers. (For instance, tweets from former Microsoft CEO Invoice Gates, with nearly 62 million followers, not often break 1,000,000 views.) However even tens of hundreds of thousands of views represents a fraction of Musk’s complete follower rely.
Musk frequently tweets memes and jokes from his account, which can clarify the comparatively larger engagement in comparison with the extra sedate accounts from public officers, celebrities and company leaders. And Musk has argued his large Twitter following is an asset for his different companies, telling analysts final month that his feed was “an extremely highly effective device for driving demand for Tesla.”
Twitter began displaying view counts in late December. On the time, Musk stated the view rely “exhibits how way more alive Twitter is than it might appear, as over 90% of Twitter customers learn, however don’t tweet, reply, or like.” Musk’s tweeted announcement has been seen 56.5 million occasions, in line with Twitter’s view rely. Twitter’s web site says that the view rely contains any time a logged-in consumer sees a tweet.
Final week, Musk briefly made his account personal to check claims from conservative commentators who argued that the measure boosted their engagement. Solely followers can view tweets from a non-public account, and nobody can share them. Musk later claimed that the take a look at “helped determine some points with the system.”
Twitter suffered a serious outage on Wednesday, as customers have been blocked from tweeting, sending direct messages or following new accounts, with some instructed that they had exceeded a “each day restrict.” Musk instructed staff in an inner e-mail to pause “new function growth” and as a substitute concentrate on “system stability and robustness, particularly with the Tremendous Bowl arising.”
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