In a recently published report, Digital Out of Home (DOOH) Market report for till 2030. The report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Digital Out of Home (DOOH) Market products.
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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.
Global Digital Out of Home (DOOH) Market is valued approximately at USD 8.1 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 8.3% over the forecast period 2020-2026. Digital-out-of-home (DOOH) is also known as digital signage, a modern form of advertising that uses digital media for endorsing audio and video messages related to product or services outside the home. DOOH has replaced the traditional and orthodox forms of marketing and advertising and also enables advertisers and local vendors to engage their customers in real time to track effectiveness from the marketing messages displayed using DOOH.
The increased spending on programmatic advertising and rising focus on business intelligence and rising market competitiveness are the few factors responsible for growth of the market over the forecast period. Furthermore, the introduction of new products and services as well as other strategic alliances by market key player will create a lucrative demand for this market. For instance: as per Company’s news release in January 2017, JCDecaux Airport launched digital out-of-home screen at Heathrow’s T3 that will reach more than 8.8 million arriving passengers each year. Additionally in June 2018, JCDecaux SA launched VIOOH, a global independent automated planning and trading platform designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem. However, increasing trend of online/broadcast advertisement is the major factor restraining the growth of global Digital Out of Home (DOOH) market during the forecast period.
The regional analysis of global Digital Out of Home (DOOH) market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia Pacific is the leading/significant region across the world. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2026.
Major market player included in this report are:
Prismview LLC
JCDecaux
Lamar Advertising Company
Outfront Media Inc.
Clear Channel Outdoor Holdings, Inc.
NEC Display Solutions Ltd
DaKTronics
oOh!Media Ltd.
BroadSign International LLC
Mvix, Inc.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Transit Advertising
Billboard
Street Furniture Advertising
Others
By Application:
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Real Estate
By Region:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2016, 2017, 2018
Base year – 2019
Forecast period – 2020 to 2026
Target Audience of the Global Digital Out of Home (DOOH) Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
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Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2026 (USD BILLION)
1.2.1. Digital Out of Home (DOOH) Market, by Region, 2018-2026 (USD BILLION)
1.2.2. Digital Out of Home (DOOH) Market, by Type, 2018-2026 (USD BILLION)
1.2.3. Digital Out of Home (DOOH) Market, by Application, 2018-2026 (USD BILLION)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Digital Out of Home (DOOH) Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Digital Out of Home (DOOH) Market Dynamics
3.1. Digital Out of Home (DOOH) Market Impact Analysis (2018-2026)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Digital Out of Home (DOOH) Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2016-2026)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Digital Out of Home (DOOH) Market, by Type
5.1. Market Snapshot
5.2. Global Digital Out of Home (DOOH) Market by Type, Performance – Potential Analysis
5.3. Global Digital Out of Home (DOOH) Market Estimates & Forecasts by Type 2016-2026 (USD BILLION)
5.4. Digital Out of Home (DOOH) Market, Sub Segment Analysis
5.4.1. Transit Advertising
5.4.2. Billboard
5.4.3. Street Furniture Advertising
5.4.4. Others
Chapter 6. Global Digital Out of Home (DOOH) Market, by Application
6.1. Market Snapshot
6.2. Global Digital Out of Home (DOOH) Market by Application, Performance – Potential Analysis
6.3. Global Digital Out of Home (DOOH) Market Estimates & Forecasts by Application 2016-2026 (USD BILLION)
6.4. Digital Out of Home (DOOH) Market, Sub Segment Analysis
6.4.1. BFSI
6.4.2. IT and Telecom
6.4.3. Automotive and Transportation
6.4.4. Education
6.4.5. Entertainment
6.4.6. Healthcare
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