Diddy is formally throwing his Sean John hat within the ring to buy BET, a obligatory purchase in his eyes as he believes Black Leisure Tv needs to be … effectively, um, Black-owned!!!
So far as Diddy’s involved, media is the world’s strongest business and Black folks ought to management their very own narratives and timelines.
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The Unhealthy Boy music mogul outlined his plans Wednesday to acquire the community, sharing a video clip from the “Earn Your Leisure” podcast that burdened the necessity for African Individuals to scoop up BET from the clutches of Paramount World.
Diddy’s want to go BET might pit him towards Tyler Perry and Byron Allen — who’re reportedly teaming as much as bid for the community — however the 53-year-old additionally is not shying away from probably changing into a co-owner.
Diddy says his objective is to assemble a crew of leaders who want to buy the community as a unit to consolidate all the cash, energy and respect!!!
Clearly, the acquisition would strengthen Diddy’s current Revolt empire, and permit for max ranges of content material to be shared — however sources with direct information inform TMZ Hip Hop they’re nonetheless a good distance from any official negotiations.
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BET Media Group’s properties embrace BET, BET+, VH1 and BET Studios … so the eventual proprietor may have loads of platforms for content material.
If he can pull it off, Diddy’s new motto shall be … mo’ media, no issues!!!
