Comcast subscribers are about to lose a giant perk: free entry to Peacock streaming. Because it launched in April 2020, the ad-supported model of Peacock Premium has been supplied to Xfinity TV and broadband prospects at no cost. Beginning on April third, it’ll not be provided to new subscribers, and as of June twenty sixth, current prospects will not get it both, NBCUniversal has confirmed to Selection.

The information was first famous on Reddit through screenshots posting extra particulars. “Clients shall be offered with discounted provide particulars inside the Peacock app,” an inner message reads. “Keep tuned for provide particulars and extra info.” NBCU has additionally despatched messages to prospects that they’re going to be capable of buy Peacock Premium at a reduced value, which has but to be decided.

Final month, Peacock stopped providing the free ad-supported standalone service to new customers. On the time, the corporate stated it believed Peacock’s paid tiers have been one of the best ways to expertise the service. Extra possible, it is as a result of regardless of counting 20 million subscribers in 2022, up 9 million from the 12 months earlier than, Peacock has but to show a revenue for NBCU/Comcast. 

The corporate’s plan was at all times to section out free Peacock entry for Comcast customers, a spokesperson informed Selection. By subsequent 12 months, it goals to hit 100,000 hours of programing divided between authentic sequence, licensed TV, films, dwell sports activities and extra. Its buzziest authentic hit proper now’s Rian Johnson’s Poker Face, and it additionally streams in style traditional TV fare like The Workplace.