ADA Worldwide, the unbiased label and artist providers arm of Warner Music Group, has appointed Cathy Bauer as Head of Bodily Gross sales & Advertising and marketing for the corporate.

On this newly created position, Bauer will handle ADA’s international bodily gross sales and advertising and marketing division with a give attention to rising companions’ companies.

Warner says that Bauer can even establish development and innovation alternatives for ADA’s artists and companions together with by means of direct-to-consumer initiatives, working intently with WMG’s artist providers division, WMX.

Bauer will report back to ADA Worldwide’s President, Cat Kreidich.

A music business veteran, Bauer most just lately spent practically 5 years as Vice President of Gross sales & Advertising and marketing at ABKCO Music & Data.

Previous to that, she led Home Gross sales & Advertising and marketing at unbiased distributor, Secretly Distribution, and served as Common Supervisor for unbiased funk and soul label Daptone Data.

Bauer has additionally held roles at RoyaltyShare and IODA (now The Orchard), and received her begin with Lookout! Data.

Bauer was elected to the Board of Administrators for A2IM and served from 2012 to 2015.

Kreidich mentioned: “With this transfer, we’re doubling down on our efforts to get bodily product from unbiased artists to followers in an environment friendly and plentiful manner. And once we say bodily product, it’s not simply CDs or vinyl – it’s something tangible that strengthens the artist-to-fan connection.

“The probabilities are limitless, and Cathy will play an enormous position in serving to us innovate, constructing out what our future within the direct-to-consumer house appears to be like like. Her wide-ranging expertise makes her the proper match for the position, and our complete management group appears to be like ahead to collaborating together with her.”

“With this transfer, we’re doubling down on our efforts to get bodily product from unbiased artists to followers in an environment friendly and plentiful manner.”

Cat Kreidich

Bauer added: “ADA is heading in a extremely thrilling route – Cat has managed to remain true to the independent-minded values the corporate was based on, whereas discovering methods to strategically evolve to higher serve artists and companions.

“I’m honored to be becoming a member of the ranks and contributing to the following chapter of ADA’s story. And, as at all times, I look ahead to advocating for and uplifting our unbelievable indie music group.”

In November 2022, ADA introduced it had appointed MaryLynne Drexler as Senior Vice President of Worldwide Sync.

Elsewhere at Warner Music Group, in February 2023, Daniel Mora was appointed Managing Director of Warner Music Andes.Music Enterprise Worldwide