Blockbuster Video’s making individuals be sort and rewind as soon as once more — the corporate ran a brand new advert on Tremendous Bowl Sunday that resulted in an enormous spike in gross sales, and it did not price ’em an arm and a leg.

Sandi Harding, Common Supervisor of the final remaining Blockbuster in Bend, OR, tells TMZ … on Monday morning they noticed twice the variety of on-line merch orders than all of final week mixed — which she straight credit to their Sunday evening advert.

Whereas “Blockbuster” could also be a recognizable model, the video retailer operates similar to a mom-and-pop, and the vast majority of their gross sales are pushed from merch — stuff like trucker hats and sweatpants.

The surge in gross sales is large for the biz … we’re advised it is a gradual time of yr for the shop, as summer season’s once they depend on vacationers to take a look at their retailer and purchase merch. Prospects can nonetheless hire DVDs like outdated instances — however they’re clearly not promoting like the nice ol’ days.

For individuals who missed it, the retro advert stored issues humorous whereas selling the shop — joking the final Blockbuster will survive even an apocalypse.

The typical price for a 30-second spot on the Tremendous Bowl broadcast on Fox was about $7 million this yr — so, properly, Blockbuster opted as a substitute to drop its advert on social media throughout halftime. Sandi says that they had a slim manufacturing funds and received assist from an NYC advert company that donated time and sources to make it occur.