Apple doesn’t usually take part in large industry-wide occasions equivalent to CES or E3. Essentially the most invaluable firm on this planet holds its personal occasions, thanks very a lot. A number of instances a 12 months, Apple invitations the press and {industry} professionals to Appel Park to listen to all about its newest services and products. Apple calls these “occasions,” and streams them dwell on-line to tens of millions of watchers.

In 2022, there have been three such occasions: A spring occasion on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. A further occasion was anticipated in October or November however by no means materialized. In 2023, we anticipate at the very least three Apple occasions and presumably 4—one in every of which could be the debut of an entire new class of merchandise from Apple. Learn on to search out out what occasions and new product launches Apple might need in retailer for 2023.

When is Apple’s subsequent occasion?

Whereas Apple hasn’t formally introduced its subsequent occasion but, it already introduced new merchandise in 2023: the HomePod, M2 Mac Mini, and the 14-inch and 16-inch MacBook Professional. Nevertheless, that doesn’t imply Apple isn’t planning a spring occasion for someday in March or April, which it has finished over the previous few years (although resulting from Covid, 2020’s occasion was a sequence of press releases for the iPhone SE and iPad Professional as an alternative).

Current rumors recommend Apple will maintain a spring occasion in April to usher in its new mixed-reality headset and presumably a brand new MacBook Air. If that occasion doesn’t occur, the following Apple occasion seemingly received’t be till WWDC in early June.

Apple

What occurs at an Apple occasion?

Apple holds three or 4 dwell or live-streamed occasions all year long the place the corporate unveils its newest merchandise and plans throughout a keynote handle:

• March/April: Spring occasion
• June: WWDC
• September: Fall occasion
• October: Closing occasion

What time will the following Apple occasion begin?

Apple’s occasions normally begin at 10 am PT at Apple Park in Cupertino, California. Right here’s what that interprets to within the nations the place most of our readers dwell:

• US: at 10 am (PST/PDT), 11 am (MST/MDT), midday (CST/CDT), 1 pm (EST/EDT)
• Canada: as above, and a pair of pm (AST/ADT)
• UK: at 6 pm (GMT/BST)
• Europe: at 7pm (CET/CEST)
• India: at 10.30 pm (IST)
• Australia: Following day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
• New Zealand: subsequent day at 5 am (NZST/NZDT)

How lengthy does an Apple occasion final?

Apple keynotes normally final between one and two hours and have CEO Tim Cook dinner together with varied different Apple executives together with Craig Federighi, John Ternus, Erin Turullols, and others.

What Apple occasions will happen in 2023?

Based mostly on previous historical past and up to date rumors, listed below are the occasions we anticipate to see throughout the rest of 2023:

Spring Occasion: April 2023

In keeping with the newest rumors, Apple is planning to carry a spring occasion in 2023. The occasion will most definitely happen on a Monday or Tuesday in early- to mid-April. Right here’s when Apple has held its previous few spring occasions:

• 2022: Tuesday, March 8
• 2021: Tuesday, April 20
• 2020: No occasion resulting from Covid
• 2019: Monday, March 25
• 2018: Tuesday, March 27
• 2017: No occasion

Apple’s 2023 Spring Occasion may very well be a giant one. The primary rumor is that Apple will use the occasion to unveil its long-awaited AR headset, which might be an entire new system class for Apple. It’s anticipated to value upwards of $3,000 and may not ship till the autumn—although the system will probably be a precursor to the eventual launch of wearable Apple glasses.

Additionally on the record for doable releases are a brand new 15-inch MacBook Air and a Mac Professional with Apple silicon, the final Mac that also has an Intel processor.

WWDC: June 2023

It’s a secure guess that WWDC 23023 will occur originally of June 2023. Aside from 2020, which was delayed resulting from Covid, the convention has been held within the first week of June:

• WWDC 2022: June 6-10
• WWDC 2021: June 7-11
• WWDC 2020: June 22-26
• WWDC 2019: June 3-7
• WWDC 2018: June 4-8
• WWDC 2017: June 5-9

The keynote will happen on a Monday, with developer occasions and classes persevering with all through the week.

Apple makes use of WWDC annually to unveil the newest variations of its working techniques, so this 12 months we’ll get a preview of iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17, and presumably for the primary time xrOS, Apple’s mixed-reality OS. New {hardware} generally makes an look at WWDC as effectively. In 2022, Apple used the keynote to unveil the M2 chip which debuted within the 13-inch MacBook Professional and redesigned MacBook Air fashions.

If there isn’t a spring occasion, the identical merchandise above are anticipated to seem at WWDC, particularly the mixed-reality headset.

Apple

Fall occasion: September 2023

Apple all the time holds an occasion in September the place it nearly all the time launches a brand new iPhone. (The one exception is 2020 resulting from Covid-related manufacturing points.) Listed below are the previous few Apple Fall Occasion dates:

2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12

Whereas there are not any particular rumors in regards to the occasion but, we’re anticipating to see the iPhone 15, iPhone 15 Plus, iPhone 15 Professional, and a brand new iPhone 15 Extremely to switch the iPhone 14 Professional Max. We’re additionally prone to see the launch of the Apple Watch 9. And like WWDC, if Apple hasn’t but unveiled its AR headset, the autumn iPhone occasion is a robust contender for its debut.

Late fall occasion: October/November 2023

Apple’s late fall occasion isn’t assured to occur. In 2022, for instance, there have been rumors about ann October occasion, however Apple opted to challenge press releases for the brand new Tenth-gen iPad and M2 iPad Professional. Over the previous six years, Apple has held three occasions, so it’s a 50 % probability of taking place this 12 months.

• 2022: No occasion
• 2021: Monday, October 18
• 2020: Tuesday, October 12
• 2019: No occasion
• 2018: Tuesday, October 30
• 2017: No occasion

Apple historically makes use of its late fall occasion to unveil new Macs and iPads. In 2023, that might seemingly imply the launch of the M3 chip, which may seem within the new 24-inch iMac, iPad Professional, and MacBook Air.