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The beginning of the brand new 12 months hasn’t alleviated any of the problems that plagued human assets professionals all through 2022. Challenges surrounding quiet quitting, general unhappiness, decrease productiveness, burnout, discontent with compensation, and layoff fears abound. However among the many potential options that may provide some reduction: TikTok.
Over the previous 12 months, devoted areas have emerged on TikTok the place individuals and content material creators can specific workplace-related points in a relatable and human approach. Now, there’s a possibility for firms to enter these areas too, based on Lynda Folan, an organizational psychologist and managing director of Impressed Improvement Options, a administration consultancy agency primarily based in Australia.
“Particularly amongst Gen Z, as they’re coming into the office, firms have to get agile about how we talk with them,” Folan mentioned. “We have all the time been nervous in organizations to speak about tough issues, and this platform offers individuals the chance to inform their tales in a secure approach.”
“Content material on TikTok accesses the youthful technology in a direct approach, so HR groups can arrange area to speak issues like, ‘How can we cope with discrimination?'” Folan added. “Now, we are able to cope with these powerful matters in a extra accessible approach than we’ve previously.”
How TikTok might help human assets
When most workers begin a brand new position, they’re required to undergo a collection of coaching classes. More often than not, firms would require the worker to attend in-person HR classes or digital HR webinars, typically yearly, the place they will hear about matters like avoiding office harassment, compliance and ethics coaching, and workplace-specific security guidelines. These classes can final a number of hours, and infrequently resemble extra of a lecture than an interactive gathering.
“That is simply not how the youthful generations talk,” Folan mentioned. “Individuals can use platforms like TikTok to have small, fast conversations fairly than these long-winded classes, sitting down for 3 hours and speaking about a difficulty.”
TikTok movies can final anyplace from a number of seconds to as much as three minutes, enabling HR groups to create fast movies about points the place workers can reply and lift issues extra brazenly, Folan mentioned. This additionally helps HR groups facilitate an open dialogue with workers in a sooner approach.
“We will get messaging to individuals shortly, with out having to get them collectively in teams,” Folan mentioned. “The entire office format has been altering, with individuals working from residence and in hybrid settings. You’ll be able to’t all the time get individuals collectively so simply.”
As HR groups dedicate time and assets to creating TikTok content material, it not solely addresses issues and points sooner in a digestible approach, however it may additionally save time for workers.
Social media as an HR profession
One of many extra necessary expertise that HR professionals want right now is a eager sense of the right way to use social media on numerous platforms. It would even profit an HR group to carve out a complete place, and even enable present workers to dedicate time solely to TikTok content material creation.
“We have to alter the way in which we take a look at communication basically, from an HR perspective,” Folan mentioned. “Communication was both sending out a worldwide e mail or bringing a bunch of individuals in to speak. Now your platforms of communication are a lot extra huge.”
“Organizations who’ve group members creating video content material for TikTok particularly could profit by connecting with a broader and extra numerous viewers than they might attain on conventional social media,” mentioned Andre Ben Hamou, co-founder and management coach at PeopleStorming, a management improvement and training firm.
PeopleStorming discovered a number of causes how TikTok might help HR groups maintain workers engaged, together with how TikTok can substitute conventional approaches to data dissemination that do not yield nice outcomes.
Workplaces thrive with a range of opinions, backgrounds, and age teams, and social media helps this develop even additional. For an HR group, Folan mentioned you might need a traditionalist on the group who can talk with older generations on the firm, however you additionally have to have youthful workers who’re extra agile with expertise and might talk with Gen Z.
“For those who herald younger individuals onto your group, they have already got a built-in, pure skill within the social media area, and so they’re extra prone to hop on and file a video of themselves with out blinking,” she added.
Folan mentioned HR groups, and any group inside an organization, stands to learn from having youthful staff to degree up their inner communication strategies and department into areas, like TikTok creation.
“It all the time amazes me the issues that younger individuals will speak about on platforms like TikTok, with none query, and it is a missed alternative for HR groups to not put it to use,” Folan mentioned. “They will simply brazenly speak about something, which is tremendous completely different from every part we have executed earlier than.”
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