The property of Luther Vandross has struck a wide-ranging partnership with Epic Rights, a part of Common Music Group’s merchandise and model administration firm, Bravado.

Epic has been named as the worldwide merchandise administration company to develop what’s described in a press launch as “an all-new multi-category worldwide retail and e-commerce program” for the legendary singer.

At present’s information comes round a yr and a half after Major Wave purchased a stake in Luther Vandross’ publishing and grasp recording earnings stream as a part of a reported $40 million deal.

As a part of that deal, Major Wave acquired a stake in Vandross’s publishing, grasp recording earnings stream, and title and likeness rights.

The writer additionally stated on the time that it’ll proceed a long-term partnership with the property to handle all belongings.

Commenting on the brand new partnership with Epic Rights, Rob Dippold, Companion & Chief Digital Technique Officer for Major Wave Music, stated:  “We anticipate constructing a various and complete assortment of attire, collectibles, wall artwork and equipment together with utilizing never-before-seen belongings from the property’s archives to have a good time his profession, music, and expertise in new and inventive methods.”

The brand new association will see a roster of recent licensing companions signed to create branded merchandise and different parts.

Epic Rights says that it has signed agreements with new licensing companions together with Recycled Karma, American Classics and Goodie Two Sleeves to develop attire and equipment throughout a number of channels of distribution.

Starting his profession with performances on Novice Night time on the Apollo Theater in New York Metropolis, Luther Vandross went on to sing background for plenty of well-known artists together with David Bowie, Bette Midler, and Stevie Marvel.

In 1981, Vandross launched his solo debut album, By no means Too A lot, which led to 11 consecutive platinum albums, successful 8 Grammy Awards, 9 American Music Awards, 4 Soul Prepare Awards and three NAACP Awards.

Over his three-plus decade profession, he has bought over 40 million albums worldwide and produced information for Aretha Franklin, Diana Ross, and Dionne Warwick.

“We’re thrilled to be partnering with each Lisa Streff and the Epic Rights crew to proceed to develop and discover new avenues to maintain Luther’s model, music and legacy related and top-of-mind in at present’s popular culture.”

Rob Dippold, Major Wave Music

“We’re thrilled to be partnering with each Lisa Streff and the Epic Rights crew to proceed to develop and discover new avenues to maintain Luther’s model, music and legacy related and top-of-mind in at present’s popular culture”, states Rob Dippold, Companion & Chief Digital Technique Officer for Major Wave Music.

“We anticipate constructing a various and complete assortment of attire, collectibles, wall artwork and equipment together with utilizing never-before-seen belongings from the property’s archives to have a good time his profession, music, and expertise in new and inventive methods.”

“Luther Vandross is an icon and legend, we’re thrilled to be representing such an unimaginable artist.”

Lisa Streff, Epic Rights

Lisa Streff, Epic Rights’ Senior Vice President of World Licensing, stated:  “Luther Vandross is an icon and legend, we’re thrilled to be representing such an unimaginable artist.

Lisa Streff, Epic Rights’ Senior Vice President of World Licensing, stated:  “Luther Vandross is an icon and legend, we’re thrilled to be representing such an unimaginable artist.

“Along side the Luther Vandross Property we’re assured we will probably be growing genuine merchandise for the Luther Vandross followers across the globe.”

“The Property of Luther Vandross is worked up to reconnect Luther’s iconic voice and picture together with his worldwide fanbase via the fashion and moments that complimented his 30-year profession.”

David Gottlieb, Luther Vandross property

David Gottlieb, artist supervisor of Luther Vandross property, stated: “The Property of Luther Vandross is worked up to reconnect Luther’s iconic voice and picture together with his worldwide fanbase via the fashion and moments that complimented his 30-year profession.

“Luther Vandross songs had been at all times on one subject – love. With new merchandise throughout the spectrum, Epic Rights can empower the Luther Vandross fan to return that love in what they put on and share.

This announcement follows the information from final Could that Common‘s merch and model administration firm, Bravado had introduced what it known as the “centralization” of each the Bravado and Epic Rights licensing rosters.

The brand new construction has seen Epic Rights’ SVP World Licensing, Lisa Streff, oversee international licensing methods throughout each corporations.Music Enterprise Worldwide