Bob Iger is on a mission to make Disney worthwhile once more — so, for the Mouse Home’s centennial … he made your complete firm fall into formation to telegraph his imaginative and prescient.

As you would possibly’ve heard by now, this yr marks an enormous milestone for the mega-corporation… they’re 100 years outdated, and BI — who’s the newly reinstated CEO as soon as once more — whipped up a nifty little Tremendous Bowl spot that is set to air in the course of the recreation, which he additionally launched early.

In an accompanying caption to the minute-and-a-half clip, Bob writes … “In the present day I wish to share this video, which celebrates the @WaltDisneyCo’s 100-year milestone. We’re enormously grateful to our storytellers, our solid members and our followers. Thanks and revel in. #Disney100.”

As for what’s within the spot itself … a spotlight compilation reel filled with snippets and stills from their large vault of content material through the years, which is blended with footage of followers (particularly little children) dressed up as their favourite Disney characters and having fun with the parks.

It is a cool tribute to what Disney’s provided/completed — however what’s much more hanging (at the very least for the Twitter customers of the world) is seeing simply how massive the Disney umbrella really is … as nearly each single Disney-owned subsidiary tweeted this identical video out.

All of them additionally characteristic the very same caption … “You made this dream come true.” All official Disney accounts — touching all the pieces from Marvel to Star Wars and Disney Animation to Pixar, in addition to the totally different parks around the globe — have posted this, all in unison.

In the event you scroll via the #Disney100 development, you will see simply what number of properties Disney owns … it is upwards of at the very least a pair dozen, which places Disney’s attain into perspective. It additionally makes ya notice how massive a load Iger’s obtained on his plate relating to righting the ship.

ICYMI … Iger was tapped as soon as extra late final yr after Bob Chapek was pushed out — this after the Board of Administrators apparently felt he wasn’t serving the corporate’s finest pursuits.

Since then, Iger has made some massive enterprise choices to get the inventory worth again up … together with shedding 1000’s of staff and shifting the construction of the corporate to concentrate on inventive storytelling from the bottom up, whereas searching for extra financial savings.

Iger has additionally hinted at the potential for Hulu doubtlessly getting the boot in a would-be sale — so it seems like he is contemplating any and all the pieces to shore up money … this after just a few years of Disney struggling to reap important income.

And do not get us began on all of the tradition conflict stuff Disney’s been mired in of late — that is one other headache they have been coping with … and can most likely proceed to battle. To not point out a proxy conflict he is in with overzealous board members — a complete different drawback.

At any charge, it is fairly clear the place Iger’s focus is with this SB spot right here … he needs to get again in contact with the creators, followers and employees, who kinda make this factor go ‘spherical.