Home Technology The irresistible draw of the rewatch podcast

The irresistible draw of the rewatch podcast

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Hey, everyone! Good to be again, although I do miss the sunshine and sick waves (that I didn’t experience) of Hawaii. I additionally, fairly actually, ate an excessive amount of tuna. It was price it. Due to Jake for overlaying on a very busy week.

Anyway, on to the information: Google alters its podcast search, Crooked Media varieties a union, and Disney Channel stars are again en masse for rewatch pods. 

Google is sunsetting its podcast carousel

“Podcast carousel” could sound like some technodystopian theme park experience, but it surely’s really that featured bar of podcast episodes you get once you seek for a present. Whenever you click on on episodes, they direct robotically to the Google Podcast participant. It’s a reasonably intuitive performance, so it’s curious that Google has introduced it can do away with the characteristic.

Podnews grabbed a screenshot of a Google notification that reads, “Google Search will cease displaying podcast carousels by February 13. Because of this, clicks and impressions in How individuals discover your present will drop to zero after that date. Contemplate downloading any historic information that you simply need to maintain.”

I do marvel if it is a sign that podcast operations at Google will start to additional focus on YouTube. Google Podcasts really does okay — it’s the fifth-most-used podcast platform, in keeping with a research by Cumulus and Sign Hill. However it’s far behind YouTube, which, in survey after survey, takes the highest spot

Freakonomics involves YouTube

Can’t escape it! Freakonomics Radio Community has struck a cope with YouTube to deliver its reveals to the platform. It’s the newest conventional audio outfit to ascertain a presence on the platform. Like NPR, which arrange store on YouTube final summer time, Freaknomics’ reveals are nonetheless audio-only, that includes title playing cards slightly than movies.

Even when YouTube continues to be a type of awkward format for podcasts, it continues to lure publishers with its search capabilities and viewers attain. “One of many challenges for podcasting has been discoverability, and Google and YouTube have been leaders in seek for years now,” mentioned Freakonomics basic supervisor Neal Carruth in an announcement. “We are able to’t wait to see this energy in search assist get our reveals in entrance of latest audiences.”

Crooked Media has unionized

I’m really somewhat shocked they weren’t already unionized? Although higher late than by no means. Following organizing efforts at studios like Gimlet, iHeartMedia, and Pineapple Avenue, the liberal political community has unionized with Writers Guild of America, East. (Disclosure: WGAE additionally represents the Vox Media Union, of which I’m a member). 

Citing Crooked’s current growth, together with an advert and distribution cope with SiriusXM and a hefty funding from Soros Fund Administration, staff need to discount for pay fairness and additional time laws. “As the corporate continues to develop, retain extra stakeholders, and implement massive structural modifications, we need to have a seat on the desk of those discussions,” the union mentioned in an announcement.

Administration at Crooked Media voluntarily acknowledged the union the identical day. Voluntary recognition is regular within the podcasting house, however there was maybe a better expectation positioned on Crooked primarily based on its political pedigree. The community was based by former Obama staffers Jon Lovett, Jon Favreau, and Tommy Vietor, who host high liberal podcast Pod Save America. “At Crooked Media, now we have constantly supported and amplified the facility of organized labor and welcome our staff’ efforts to unionize,” the firm tweeted yesterday. 

Podcast listening up 7 p.c in January amongst high publishers

The vacation droop handed, and podcast listening is again on the rise, in keeping with information from Podtrac. They reported that among the many high 20 podcast publishers, which incorporates the likes of NPR, Wondery, and The New York Instances, the variety of month-to-month listeners elevated by 7 p.c between December and January. That follows a 9 p.c decline in month-to-month listeners Podtrac beforehand reported between November and December. 

Former Disney Channel star Christy Carlson Romano will get in on the rewatch podcast craze

That is actually solely going to be of curiosity to readers born after 1990, however that features me, and I write this text. You might be possible acquainted with the growth in nostalgic rewatch podcasts, akin to Workplace Girls, Pod Meets World, and Faux Medical doctors, Actual Pals with Zach and Donald, that give former TV stars a brand new likelihood at relevance (and a possibility to earn some advert income). It’s a confirmed components that, if uninspired, has managed to ring a bell with listeners. Christy Carlson Romano of Even Stevens and Kim Doable fame has taken observe and is launching a slew of latest rewatch reveals by way of her podcast community.

Romano lately reentered the highlight along with her chaotic viral YouTube movies the place she hikes round LA and spills tea in episodes like “Why I Don’t Speak To Shia LaBeouf” and “How I Misplaced Princess Diaries To Anne Hathaway.” She then made the now-inevitable YouTube-to-podcast pivot, finest exemplified by Emma Chamberlain and MrBallen, final fall along with her present Susceptible. The present does positive for its class, if not superb. However the growth into rewatch podcasts is a shrewd one — with reveals recapping Even Stevens, Wizards of Waverly Place, and Ned’s Declassified College Survival Information, Romano is upfront about taking part in to the nostalgia of a demo very lively in podcasting. 

That’s all for now! I’ll be again subsequent week with some candy Sizzling Pod Summit updates.



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